Cal Cabinets, a custom cabinet manufacturer sought to establish an online presence for his business.
Worked with the owner to first develop a consistent identity for use on website, collateral, and business stationery, which at project startup all used different fonts and styles to depict the company name. Created an identity to unify the company image on all materials.
Identified content needs and developed a site plan. Provided copywriting/content development. Designed and produced an all new website based in WordPress. Added functionality to allow clients to post online reviews and testimonials.
Project Elements
- branding
- copywriting
- logo design
- web design/production